Saturday, November 25, 2017

#nosgbv The Power of Collective Campaigning

Today is International Day for Elimination of All Forms of Violence against Women.

It is also the first day of the 16 Days of Activism to End Violence against Women, an initiative of the Centre for Women's Global Leadership at Rutgers University in the US. Over the years, women's organisations, most of them feminist, have adopted this fortnight of activism and made it their own, sometimes conforming to the global theme, sometimes not. As those who read this blog may know, in Chennai, Prajnya (my organisation) does this with a full calendar that literally takes in every one of the 16 days.

We have been doing this since 2008 and today, our eight campaign begins.

What has changed since our first campaign? When we started out, in most places, we had to begin by describing how pervasive gender violence was. It cut across caste, community and class, and also actually, gender--if you embrace the idea of a spectrum of identities. Then, in 2012, the Delhi gang-rape changed that. More people were talking about violence against women, especially rape, sexual assault and sexual harassment. It became less difficult to convince middle class people that this was something that could happen to them or someone they knew. We extended our agenda to include legal information and bystander intervention on a more routine basis.

In 2017, I look around and even in Chennai, there are at least 5-6 other organisations doing something this fortnight. And I think: So is this time to get out of this game? To hand over the baton.

In many ways, our campaign is unusual--even if I say so myself. We have something going on everyday for 16 days, as exhausting as it is. We cover a range of gender violence issues, in various degrees of depth, and we reach out to a wide variety of audiences, through very different media. This year, 'consent,' sexual and reproductive health rights and violence against women in politics stand out in our calendar, but we also have a session on heteronormativity (as a kind of violence), two sessions on domestic and intimate partner violence and one consultation on workplace issues. There are arts programmes and there are policy-oriented discussions.

But given the cost to the organisation (we lose momentum on a lot of our routine work because this takes so much from us), I do wonder if it is worthwhile. If we do awareness work year-round, what does it matter whether we are part of the global campaign or not.

And then, we come back next year and do this all over again, and this is why.

The observance date--all observance dates--allow us a way to gain access to new audiences. We are able to say, "Do you know it is this UN date, and we would like to do a programme with you or for you?" There is a greater likelihood of hearing a positive response. The 16 Days expand that window considerably. We say, "This is a global campaign," and our ability to reach new people is vastly improved. Our partners (especially those outside the social sector) are able to say they were part of this observance.

Over the years, as more and more organisations have become part of this global calendar, the buzz is louder. Wherever you turn, someone is hosting an event, writing an op-ed or posting a video on gender violence. It is hard to pretend the issue doesn't exist. It is as if we are trying to break down a door and more and more shoulders are bringing their heft to it.

There is a sense of solidarity, as people make time from their own calendars to support each other's programmes. We co-create programmes and help each other out. We retweet each other and share each other's videos and posts. In all our diversity, we are one for a fortnight with a singular objective--to end sexual and gender-based violence. As the campaign catches on beyond the women's movement and the UN--with institutions for instance, wanting to organise something--we can see the beginnings of a shift crystallise. When the 16 Days are referenced in people's conversations, we know this is working. It's the power of the collective. We work year-round, but this fortnight makes a difference.

And so we hang in there, using it to the best of our ability, year after year. 

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